The postcard is a highly effective business tool you can use to generate prospect leads for a very low cost. Even the smallest business on a tight advertising budget can afford to implement a successful postcard mailing campaign.
Postcards are simple to use and easy to prepare. You can have postcards in the mail within a few days of making your decision to send them. And… you will start getting replies from postcards within two or three days of mailing them.
Generate Prospect Leads Instead of Trying to Close Sales
Don’t try to close sales directly from a postcard. They don’t have enough space to provide all the information a prospect needs to make a buying decision. Instead, use your postcards is to generate sales inquiries, store visits, or web site traffic from qualified, interested prospects.
Everybody Reads These Postcards
The most effective message on a postcard is very brief. It presents just one major benefit the reader can gain and tells the reader exactly what to do to get more information.
Nearly all of the people who get your postcard will read it …if you keep your message brief. Recipients don’t have to open an envelope and unfold a letter or brochure to see your message. A postcard is delivered with the message already in front of their eyes – ready to read. That’s one of the major reasons why postcards are so effective.
The postcard format guarantees you will never lose prospects who would be interested in your offer …but won’t take the time to open an envelope to read it. These same prospects will read your offer when you deliver it “already opened” on a postcard.
Special Low Postage Rate in The US
In the US there’s even a special postage rate for postcards. You can send your postcards by First Class Mail for just 23 cents – if you make them no smaller than 3 1/2 inches high by 5 inches wide and no larger than 4 1/4 inches high by 6 inches wide.
Highly Cost-Effective Outside of The US
Most countries outside of the US do not offer a low-cost postage rate for postcards. However, many non-US business owners tell me they find it very cost-effective to use postcards for business purposes – even without a low-cost postage rate.
That’s probably because postcards are seldom used for business purposes outside of the US. Therefore, they attract more attention than in the US where postcards are frequently used for business purposes.
Don’t overlook the power of a simple postcard the next time you want a highly-effective but low-cost way to generate sales leads, store visits or web site traffic.
Bob Leduc spent 20 years helping businesses like yours find
new customers and increase sales. He just released a New
Edition of his manual, How To Build Your Small Business Fast
With Simple Postcards and several other publications to help
small businesses grow and prosper. Find out about his highly
effective low-cost marketing methods at: http://BobLeduc.com
or call: 702-658-1707 After 10 AM Pacific Time/Las Vegas, NV
