BizRate.com unveiled Shopzilla, a shopping search engine, aggregating and organizing more than 25 million products from over 45,000 stores.
In conjunction with this launch, the company has changed its corporate name to Shopzilla, Inc. to better position it as a broad-based shopping site.
U.S. consumer retail spending is greater than a trillion dollar annual business, and Forrester Research estimates that $79 billion of that spending occurs online today. That figure is expected to double over the next six years as more consumers get comfortable using the Internet to shop. With 13.2 million unique visitors per month at its shopping search site, BizRate.com had already begun to tap the vast potential of the emerging e-commerce market. By combining the largest index of products and stores with the most powerful shopping search technology, and a fun, memorable name, Shopzilla is well positioned to become the site consumers use to start their online shopping.
“In search, size truly matters because if you can’t find it, you can’t compare it,” said Chuck Davis, president & CEO of Shopzilla, Inc. “Shopzilla focuses on finding any product, including the toughest unique searches, from angora sweaters to zebra tights, since those are the searches which ultimately create consumer loyalty.”
In addition to having the most products and stores indexed, Shopzilla’s patent-pending shopping search engine makes finding anything a snap. Shopzilla uses ShopRank(TM), a proprietary algorithm that simultaneously weighs multiple factors, including contextual relevance, price, availability, store ratings, and popularity, to instantly return accurate results. Shopzilla also automatically corrects spelling mistakes, understands weights and measures, and intelligently corrects brand names for the right products.
“We set out to build a platform that could scale orders of magnitude beyond today’s best technologies in order to handle the unique demands of indexing, organizing, and searching all the world’s products and stores,” said Farhad Mohit, Chief Product Officer of Shopzilla, Inc. “We have six patents pending on our innovations and are excited about continuing to push the envelope of shopping search for our users.”
To make shopping easier and more rewarding this holiday season, Shopzilla is launching with some innovative tools and features:
— SmartChoice: Highlights and makes it easy to find the lowest price from a highly rated BizRate.com-certified merchant who has the product in stock.
— FlexiBrowse: Allows shoppers to adjust attributes when they browse for products to make it easier for them to find exactly what they’re looking for.
— Shopzilla List: Enables shoppers to create and save a personalized list of products and merchant links, making it easier for them to compare products from different merchants at their convenience.
— Top Picks: Highlights the most popular, top-rated, and best-priced products.
— Professional reviews of the top selling products help consumers decide between popular choices.
— BizRate offers more than 1 million fresh customer reviews and ratings each month to help consumers buy with confidence.
— Larger images, close-up views, and 360-degree views of popular products give consumers a better view of what they are buying.
— Product demos and videos of popular electronic products guide consumers through the various specifications and features of products they are looking to buy.
murdok | Breaking eBusiness News
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