Do you want to sell more products, books – even services – from the platform?
If you have spoken for associations and other organizations before, you know that meeting planners do not like speakers who focus more on selling than delivering solid content.
Yet you can still reap $$$ from your time on the platform, satisfy meeting planners with your words of wisdom, and win new converts for your services (plus juicy referrals!) when you learn the art of selling more products from the platform.
Secret #1
Print up a “sell sheet” in advance. Make sure that everyone in the audience gets one. To sell more products from the platform, try printing it on colored paper.
Secret #2
Use juicy headlines and page numbers on your “sell sheets” to show all the content your products can provide if you *really* want to sell from the platform!
Secret #3
Bring your sell sheet to the podium, and make brief reference to it during your talk. As in, “oh, yes! I almost forgot!” Then read directly from your sell sheet, i.e. “Secret #6 is —”
Secret #4
Bring a product to give away – crucial if you want to sell more products from the platform. Give it to someone who’s birthday is closest to the date, or someone who guesses a right answer.
Secret #5
If possible, try to “pass” the product around to the person. It’s great if they are sitting in a back row.
Secret #6
The most effective folks I ever saw sell products from the platform are the Chicken Soup guys. They always have people come by to deliver personal testimonials for their products. Can you?
Marisa D’Vari is the author of “Presentation Magic: Dazzle and Deliver Talks with Confidence. Many free how-to articles on the http://www.deg.com/ web site, or join her free ezine by sending a email to join_BusinessSuccessSolutions@pluto.sparklist.com
