In the session “SEO Tools” the panel discussed a variety of tools that can be used for site optimization.
(Coverage of SES Chicago continues at Murdok Videos. Keep an eye on Murdok for more notes and videos from the event this week.)
Bob Briski, Software Marketing Consultant, Raybeam, recommended the following tools:
Yahoo! Pipes
Google Analytics
Yahoo Site Explorer
Briski said “You don’t need a developer, you can do it all yourself.” Integrate search analytics, simplify your life-and make money.
Horst Joepen, CEO, Searchmetrics, said a good SEO job needs the following:
Brain
Experience
Content
Buzz – links
A minimum of 10 different tools to gather data and control effectiveness
Joepen says you must know what is screwed up on a site from a search engine’s view.
Data you must have:
Page Rank
Backlinks
Number of indexed pages
Keyword rankings
Keyword phrase/popularity
Google Analytics will simplify SEO. You need integrated SEO tools.
Bruce Clay, President, Bruce Clay, Inc., talked about SEO tools for SEO marketers in 2009.
What Clay sees in 2009:
2009 will bring behavior based search impact
2009 will bring intent-based search impact
2009 will bring local search impact
2009 will bring universal search impact
2009 will mean Ranking is dead
His tools: Browser Toolbar
It’s free works in IE and Firefox
Reports statistics about pages in search results
Performs searches beyond 1 engine
Clay said, ” The difference between data and wisdom is what you can apply to your business and make it work for you.”
