Saturday, October 5, 2024

Selling A Small Business: Do You Need A Business Broker?

The Ins and Outs of Business Brokers: Benefits, Costs, and Key Clauses to Consider

Business brokers, intermediaries who aid in buying and selling businesses, can be immensely beneficial for sellers. However, as with any service, there are associated costs and considerations. Understanding these can guide sellers to make informed decisions.

Benefits of Using a Business Broker

1. Confidentiality & Potential Buyers A business broker can identify potential buyers without revealing the seller’s identity. This keeps the sale process discreet.

2. Pre-qualification of Buyers Brokers filter out unqualified prospects. This ensures only genuine buyers approach the seller, saving time and effort.

The Price of Professional Help: Broker’s Fee

While brokers provide valuable services, they come at a cost. Here’s a breakdown:

  • Commission: Brokers generally charge 10-15% of the sale price. This is shouldered by the seller.
  • Minimum Fees: For smaller businesses, a flat rate between $8,000 to $10,000 is common. If selling a business worth $50,000, this fee can exceed the 10-15% industry norm.

These fees drive many business owners to sell their enterprises themselves, opting to consult lawyers, accountants, and appraisers for expert assistance.

State Licenses and Brokers’ Credentials

In certain states, business brokers need to have a real estate license. This leads to many real estate agents offering business brokering on the side. A crucial tip for sellers: if partnering with a broker who’s also a real estate agent, ensure that business brokering is their primary focus, not a side gig.

Key Clauses in a Broker’s Agreement

If choosing to employ a broker, the following clauses in the listing agreement can protect the seller’s interests:

  • Timing of Payments: Ensure broker fees align with when you receive the purchase price, not just when the sale concludes.
  • Length of Agreement: A 3 to 6-month term is recommended. Avoid long-term commitments, allowing flexibility to change course if unsatisfied with the broker’s performance.
  • Broker’s Guarantee: This clause ensures that if the seller locates the buyer, no commission is owed to the broker.

Before sealing any deal, always have a legal professional review the agreement to safeguard your interests.


Engaging a business broker can streamline the sale of a business, but it’s crucial to understand the associated costs and ensure the listing agreement protects the seller’s interests. Like any partnership, thorough research and legal guidance are vital.

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