We both know that to make a sale, you need to have people actually read your sales letter. So here’s five often overlooked yet simple techniques you can apply to any sales letter right now to turn your copy into an engaging, “keep them reading till the end” deal closer. Read on.
1) BREAK UP YOUR COPY WITH A FEW ONE SENTENCE PARAGRAPHS
Nothing scares the reader of a sales letter quicker then a long-winded, cluttered, blab on forever sales letter.
The remedy?
Instead of writing a short sales letter (we know long copy sells), break it up and make it LOOK smaller to the untrained eye.
You can do this with short one-sentence paragraphs.
It’s an easy way to cut a long sales letter down to size and hand it over to your readers in easy to digest bites.
And it works!
Try it now. Take your existing sales letter and just break it up a bit. Divide a paragraph into a few one sentence paragraphs here and there. Make it easy and clean to read and watch what happens!
2) USE THESE TO BREAK UP YOUR COPY
Again, long sales letters freak us out. Unless we’re really hot for the offer we won’t want to jump in and invest the time reading a sales letter that looks like it could take us the better part of an afternoon.
Aside from breaking up sentences, add bullets that scream about benefits. Number some of your comments into mini lists. And use bold printed large font headlines to catch the eye and give separation to long runs of copy.
3) EMPHASIZE STRONG WORDS AND PHRASES
Nothing draws the eyes like a bold printed phrase or an underlined word. And it works wonders for making your copy reader friendly.
There are all kinds of techniques you can use when you want to draw the eye to certain points and benefits. Some include:
* Italics
* Highlighting
* Bold
* Capital Letters
* Large Font
* Underlining
* Graphics
* Indented Sentences
But one word of caution. Overuse of these emphasizers can quickly lose their effectiveness when overdone!
4) START SOME SENTENCES WITH A CONJUNCTION
The easiest way to make a transition from one paragraph to another, and keep the tone conversational, is to start your sentences with conjunctions.
But again, keep it simple. It’s easier to say “and” rather then “furthermore”. Keep your copy simple and in a sixth grade reading level for maximum effectiveness.
5) USE FRAGMENTED SENTENCES
Sentence fragments provide a way to place drama and emphasis in your sales letters.
Example:
Today you can have complete access to my arsenal of maximum power promotion tools guaranteed to give you solid results. But one word of caution. These tools are only recommended for those that can handle a flood of traffic buzzing their site.
I threw in “one word of caution.” That emphasize the sentence, and makes it hit like a pillowcase full of stones.
These five techniques are time tested and proven. Use them to create a sales letter that holds your reader and doesn’t let go!
FREE: Sales Letter Critique by Grady Smith where he details how
you can instantly increase the response of your sales letter
using deadly effective mind techniques. Limited offer — visit
his website right now for your FREE revealing critique:
