For a number of years, the “pay-per-click” search engine model has allowed participating organizations to pay for click-throughs to their websites. The higher the bid per click, the higher on the list a company’s description is displayed.
Initially, it was possible to pay relatively little for such click-throughs, but, due to the nature of the bidding process, the cost-per click has risen dramatically. Keywords that used to be available for as little as $.05 per click now cost as much as $5-10.00. That is particularly true of those keywords most in demand. It is easy now to spend hundreds, even thousands of dollars a month on these search engines to maintain even a reasonably good ranking position for a company listing-much less a high ranking-and the costs continue to escalate.
While large companies can afford to pay these click-through rates, most small to medium sized organizations are being driven out of the market. Thus, while large companies rise to the top of the lists and achieve greater visibility, smaller companies get pushed further and further down the list, into relative obscurity.
In response to this situation, Terrecom, L.L.C., dba www.terrecom.com, a local to global business to business (b2b) and business to government (b2g) emarketplace, has introduced a “searchable enhanced seller listing” which allows all registered suppliers and vendors to post a complete corporate description, including all goods and services sold, all brand names sold, and all keywords that may be used to search for them. The order of presentation of these company listings is randomly shuffled for each unique page view, giving all suppliers/vendors an equal chance to be seen in their selected goods/services categories. This searchable listing is only $99.95 per year, and includes an “Rfq” function, allowing buyers to directly contact sellers about purchasing their goods and services, and a category-specific “Sales Bulletin” function that allows sellers to aggressively post unlimited offers to sell goods and services to buyers. No pay-per-click search engines offer such services.
Terrecom’s “bundled” services, and the flat yearly fee, provide all organizations (even large ones) with an exceptional sales and marketing opportunity. Oh yes, all buyers and purchasing agents in the world can use the marketplace FREE. Terrecom truly represents a superior alternative to all b2b pay-per-click search engines.
murdok | Breaking eBusiness News
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