Fry, Inc, a ecommerce design, development and managed services provider, has announced that the Web site design and re-launch of ShoeMall.com increased sales for the online retailer by 44 percent in 2006.
ShoeMall’s inventory includes a wide variety of brands and styles of shoes for women and men. Size and price are the main factors that influence consumer’s decisions while shopping online according to their research. To better serve their customers the site now features “Shoe Finder”, a search tool developed by Fry. The search tool allows users to narrow their focus by shopping for shoes that are in their size and price range. The Shoe Finder results returns product options in the colors and sizes the user has selected.
One feature of the Shoe Finder search tool that does not appeal to me is that size categories are too specific. For example for a size 11 men’s shoe there are over 20 different sizes to choose from. Ranging in size from 11A to 11E6. Besides that the site was fairly easy to navigate.
The site redesign was built with Fry’s Open Commerce Platform, an ecommerce solution that allows retailers to improve their online business.
“ShoeMall is proof that women who have made ‘having it all’ their life’s mission, really can have it all,” said Adrienne Hartman, Internet Director at ShoeMall. “They’ve mastered the art of multitasking and have perfected their repertoire of time-saving tricks and techniques. We’ve become an online shopping culture and new technology has made finding shoes online easier and more enjoyable than ever.”
“In 2005, U.S. consumers purchased more than 1.4 billion pairs of shoes according to research from the NPD Group,” added Hartman. “People spent $42 billion accessorizing their feet – that’s a remarkable 9 percent increase over 2004. ShoeMall.com is capturing a significant share of that passion for shoe shopping.”
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