This piece by Scottie Claiborne, her of the highrankings modship, comes via chris and, once you get past the intro, is pretty cool.
There’s nothing so much that you havn’t heard before, but maybe you’re like me and need to hear some things again from time to time to really let them sink in – it’s just my kind of article: Short, to the point and chocked full of chocalately goodness 🙂
She argues that sales copy for websites, SEO’d websites that is, can learn a thing or two from the infomercial people that pervade the american daytime TV networks. I was a bit shocked when she mentioned keyword stuffing though…
Via Chris…
“If you listen to an infomercial, you will notice that they never refer to the product as “it”.
“The Chocolate Dream will brighten your life, the Chocolate Dream is easy to clean, with the Chocloate Dream,you’ll never have to worry about what to have to for dessert again.”
Many writers today will tell you if your copy isn’t natural or in a conversational style that it’s poorly written. However, infomercial copywriters know that repetition is the key to branding and product recall, so they repeat the name as often as possible.
If you are writing a conversational-style piece, or informational copy, it may not make sense to repeat the product name throughout. However, if you are writing copy to sell or increase relevance with the search engines, think infomercial.
You can definitely go overboard with repetition, but keep relevance, branding, and recall in mind when writing sales copy and be sure to use the relevant phrase throughout.”
Link: What You Can Learn About SEO Copywriting From Infomercials
heh, only kidding Scottie – nice read…
Nick Wilson is the publisher and founder of Threadwatch.org.
Threadwatch is a group blog, or forum if you prefer, focusing on Marketing and Related Technologies – News and discussion for those that make their living on the WWW – Register here to participate.
