SAP unveiled the second wave of its Safe Passage Program of SAP applications, technology and maintenance service alternatives by extending the offer to more than 6,500 companies…
…running PeopleSoft and JD Edwards solutions in the United States. Initially launched in January for “joint” customers running SAP solutions and PSFT or JDE solutions, the newly extended SAP Safe Passage Program is designed for all Oracle customers running PSFT / JDE software. The offering provides companies with a “safe passage” from the uncertainties caused by the acquisition of those software companies by Oracle and a clear road map to the next generation of business software.
SAP announced that its SAP America, Inc. subsidiary has begun a focused marketing and sales campaign for businesses concerned about the challenges of facing the eventual sunset of their existing PSFT / JDE solutions; the migration to yet-developed, future Oracle offerings; and disruptions from the integration of multiple platforms, technologies and corporate cultures faced by their current solution provider.
As part of the program, SAP America subsidiary TomorrowNow, Inc., the leading third-party provider of software maintenance services for PSFT and JDE customers, is launching an intensive customer recruitment campaign, offering significantly lower cost maintenance alternatives to Oracle customers running PSFT / JDE solutions. Delivered through more than 70,000 direct mail solicitations to executive and IT management personnel, the program provides maintenance alternatives to higher-priced Oracle support and the comfort and flexibility for companies to plan maintenance and software migration strategies at their own pace at an affordable price.
“PeopleSoft and JD Edwards customers are facing the planned obsolescence of their software investment, and this is a major point of concern for companies that have already been forced to weather the takeover storm by Oracle,” said Bill McDermott, president and CEO, SAP America. “Customers have a mandate to grow their businesses now. They are quickly realizing the risk associated with waiting until 2008 or beyond to see if the merged software code of multiple companies can actually result in a viable product. The SAP Safe Passage offering gives companies an affordable way to protect their current investments, ease integration with SAP NetWeaver and begin the process of innovating their businesses today.”
SAP said its second wave of the Safe Passage Program will include an independent executive analyst report detailing the considerable challenges created by Oracle’s integration of multiple tools sets, platforms, applications and corporate cultures. SAP’s package also includes an offer to discuss how SAP can help businesses protect their existing investments financially, gain reliable service as they plan their strategy, leverage today’s available SAP solutions and set a clear path to the next generation of solutions easily and affordably.
The next wave of the Safe Passage campaign also includes personalized invitations for customers to attend SAP Business Forum events scheduled this spring in selected cities. SAP also announced that its field sales force was continuing its direct sales contacts with these customers, especially in key industry segments. SAP sales personnel will discuss Safe Passage and offer invitations to other SAP events, including its SAPPHIRE customer conference, being held May 17 to 19 in Boston.
Murdok | Breaking eBusiness News
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