Thursday, September 19, 2024

Salesforce.com Deploys AppExchange

The AppExchange Developer Network provides services related to building, coding, integrating and sharing on-demand applications with the platform Salesforce announced in San Diego.

A web browser and an online connection can deliver the AppExchange Developer Network (ADN) to any developer, CRM firm Salesforce.com disclosed Tuesday at the O’Reilly Emerging Technology Conference in San Diego.

ADN toolkits and resources for development include projects like AJAX, Borland JBuilder X, IBM Websphere, Java, Microsoft ASP, C# and .NET, the AppExchange Telephony API and more. Also included are “free and public access to API documentation, code samples, community projects and a complete on-demand development environment.” Salesforce touted three toolkits they made available as part of today’s announcement:

Ruby on Rails Toolkit for AppExchange: This new extension to the Web development environment lets developers access their AppExchange data directly within Rails, with the same features and support that Rails currently provides for traditional databases.

PHP Toolkit for AppExchange: The new PHP Toolkit lets developers familiar with this popular scripting language access the AppExchange Web services API without requiring new skills or programming techniques, letting them quickly start building PHP-based AppExchange applications.

Salesforce Developer Edition: This free version of Salesforce provides developers a fully featured development environment to create new applications and publish them to the AppExchange.
Developers interested in using the toolkits and the AppExchange on-demand platform available can sign up for a free Developer Edition at the website.

Salesforce staffer Saul Weiner expressed on his blog an observation of how B-B and B-C markets get different attention from the Web2.0 crowd in his post about the AppExchange debut and its coverage:

… it’s always nice to see the work that we do get some attention in the B-B world get some attention from the web2.0 folks. Sometimes the focus is so heavily on B-C products, that the B-B folks, who have a lot bigger and more demanding customers get left behind in the news.

While the business web may lag the consumer web, the kinds of innovation are generally different. In this case, Salesforce is building a mashup and development platform for ‘the rest of us’.


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David Utter is a staff writer for Murdok covering technology and business.

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