Thomson Reuters has introduced a new redesign to Reuters.com in an effort to offer more intelligent content to business professionals.
The redesign has been in the works for the past year according to David Schlesinger, Editor-in-Chief of Reuters.
“This is our redesign, a year in the making. That’s a year of extensive discussions with people like you, our elite audience of business professionals, about what would make the site better and faster and easier to use for you as you drive business activity around the world,” said Schlesinger in a welcome post on .
The content on the new site has been organized by topics and themes to create online communities, which “adjust as the world’s news agenda evolves.”
“The creation of Thomson Reuters gave us an opportunity to re-evaluate the key areas of focus for Reuters.com,” said Alisa Bowen, head of consumer publishing for Thomson Reuters.
“Leveraging professional assets from across the company, the redesign has allowed Reuters.com to evolve into a platform that focuses on building deep business knowledge around key topic areas.”
Site features include:
News in Numbers: visually appealing market data based on relevant
topic-matter
Day in Pictures: the day’s news with the use of Reuters award-winning
photography
Funds Center: professional Lipper data for an online consumer audience
Commentary: news with analysis and opinion
Personalize, Track and Save: create portfolios, follow topics,
customize tracking
Unique advertising platforms: introducing contextual targeting and
point-of-entry packages to target visitors from search engines
In 2010, Reuters plans to redesign its websites in the UK, India, Japan and China, as well as 13 additional local language markets.
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