The worldwide Internet ad market will be an exciting place for the next few years, according to a new report from IDC. By the time 2011 rolls around, online advertising still won’t have replaced traditional methods, but a whole lot more money will be involved than what we see today.
IDC believes around $65 billion is going to be spent this year. In three years’ time, a little over $106 billion should change hands. John Gantz, IDC’s chief research officer, observed in a statement, “Compared to more mature types of advertising, Internet advertising is growing at a phenomenal rate.
IDC Predicts Online Ad Growth
Come 2011, the U.S. will continue to hold the lead in online ad spending. Central and Eastern Europe are expected to achieve the biggest objective increases. And the most impressive catching-up in relation to traditional ads should take place in Western Europe.
Gantz then noted, “But Internet advertising is still relatively new and growing from a much smaller base. By the end of the forecast period, spending for Internet advertising will trail direct mail – the third largest form of advertising – by more than $30 billion, while spending on TV and print ads will each be nearly twice as great as for online ads.”
So we’re still not near a point at which every advertising dollar will go into online efforts. It doesn’t look like the recession will put much of a damper on the industry, though.
