Have you ever felt disappointment and dismay when trying a new marketing approach because it didn’t generate the response you expected? If so, you are certainly not alone. Perhaps in our impatience and high hopes we’ve forgotten the old saying, “If at first you don’t succeed, try, try again? In fact repetition is one of the primary ingredients for realizing your goals.
GETTING ATTENTION REQUIRES REPETITION!
How many times have you seen something once and considered its potential but did nothing about it. Then you saw it again and gave it another thought but you still didn’t act upon it. And finally after the third time, you decided it was time to give it a try. That’s exactly the way it works with any marketing material, press release, advertisement, article or sales letter. The people who receive or see your information need time to digest and ponder the idea of your product or service and the more they see it, the more inclined they’ll be to buy. In fact, repetition helps to build trust, therefore repetitive promotion of your product or service should be viewed as an investment and not as a wasted expenditure.
ARE THEY REALLY MISTAKES?
Unfortunately or fortunately depending upon how you look at it, being in any type of business requires experimentation either with time or money. No matter how many so-called experts we follow, sometimes an endeavor will work immediately yet at other times very little seems to happen. That is the nature of the beast and for most legitimate businesses it is a necessary evil.
According to some, the interpretation of these trial and error efforts may be considered as mistakes. Rather than viewing your attempts as mistakes, why not consider them for what they really are, simply opportunities to discover what works and what doesn’t? When you reflect on the great geniuses and inventions of our time and how many efforts it took for these amazing discoveries to come to fruition, you have to recognize you’re in good company. These impressive geniuses kept trying until they hit on just the right niche or formula.
Did you know that it could take up to five or seven repeats of exposure before someone responds to your communication? Whether you’re sending out introductory sales letters, or submitting a press release, often several tries are required before any acknowledgment is received. You have to try in order to realize success and often trying requires several attempts.
Of course, if you’re operating on a shoestring budget, and the response to your marketing effort isn’t generating a good return, perhaps you can try putting in more time on your marketing efforts, rather than money. Try your hand at writing good articles that share empowering success stories or explain something readers haven’t heard before. Nothing is as helpful to your credibility as being seen and read in print.
DON’T GIVE UP!
Patience is a virtue and although most of us fall short in the patience department, it is a necessity when sharing oneself as an entrepreneur. When the article pulls visitors and finally draws tons of new clientele, the effort and attempts will be well worth it. And when the press release is acknowledged and you do start receiving many hits to your site you’ll be glad for all your efforts.
A few points to remember:
- 1) Give your best to your project by making sure your articles, press releases and sales letters are energetic and professional.
2) Once you’ve created a good article, letter or press release, send it out into the world trusting and believing that it will be seen and accepted in just the right time, at just the right place.
3) Keep your name, product or service out there as much as possible and never give up on yourself; make sure your contact information including e-mail, web address, etc., are included on all marketing material.
4) When a particular method works, use it over and over again; if it isn’t broken don’t fix it!
5) Be realistic and use common sense when spending money; if after several attempts your marketing effort isn’t bringing results, try something else.
Remember, just because the article didn’t get published today, doesn’t mean it won’t appear tomorrow. And just because the press release didn’t bring you thousands of hits to your web site, doesn’t mean it wasn’t a good press release. It may just mean it needs another avenue for presentation. Try to keep faith in your product and service even if at times you feel disheartened. Today those that saw your article may not be in the market for your product but tomorrow could be a different story. Things may not always turn out exactly as you expected the first time around, but if your product or business has merit, you must keep on trying. The direction in which you are led may be different than you anticipated but usually the end result will be better than expected.
Charlene Rashkow brings 15 years of experience as a Writing Stylist and Author to her creative efforts as a freelance business writer/consultant. She has successfully helped companies and individuals reach their objectives by writing outstanding press releases, bios, articles of interest, business plans, resumes, web site content and all other forms of marketing material. To speak with Charlene you may contact her at http://www.allyourwritingneeds.com or write her at info@allyourwritingneeds.com. You can also call her directly at (310) 514-4844
Charlene Rashkow Answers Content Questions: Click Here For Free Answers
