Your website is packed with information. Potential clients are showing up and spending time reading your helpful tips on home buying and selling. But you have a problem. You don’t know who they are and if
they will come back.
Not anymore.
In this article you will learn a simple and affordable way to stay in touch with your website visitors and encourage repeat visitors.
Recent customers have shown that 64% of the people who visit your site will need to visit your site multiple times before they are comfortable contacting you. Your visitors like the anonymity of the web because it allows them to browse without having to make a commitment to an agent.
However, at some point you will need to break the veil of anonymity and get their name and email address. Successfully getting permission to stay in contact with your visitors – keeps many realtors up at night. I will show you how Master Internet Realtors flood their contact database with hot leads – with just a couple hours worth of work.
Let’s get started:
Your potential clients are hungry for information. As a matter of fact – they are constantly afraid that they are “missing something”. Many visitors will visit your site multiple times to make sure that they have all the latest information.
Here’s how you can use this bit of intelligence to your advantage.
Step #1: Create A Home Buying Mini-Course: Right now, write 5-6 emails that contain helpful information for the homebuyer. You will be sending each of these emails in succession. Email #1 will go out immediately when your lead signs up for the course. Email #2 will go out a couple of days letter, followed by the third email and so on.
Resource Tip: Go to www.RealtorInternetTips.com/articles.htm and go to the article “100 Questions and Answers for the Homebuyer”. I suggest dividing this free to reprint article into 10 separate emails and using them as the basis for your Mini-Course.
Step #2: Automate the entire process by using a autoresponder service. By now you know that I am a big fan of automating as much of your online business as possible. Some of the realtors that I work with have hundreds of people visit their site every day. If they had to send out each of their mini-course emails by hand, they will be spending all day just on email!
An autoresponder gets the information from your PopUp window, saves the leads name and email in a database, and starts sending them the information you creates – automatically. The autoresponder that I use can send out an unlimited amount of messages and can time them to go out on a regular interval. You can check out my autoresponder suggestions at www.RealtorInternetTips.com/autoresponder
Your autoresponder instructions will show you how to cut and paste a contact form right into your PopUp window. This will allow your site to collect the leads information, enroll them in your mini-course and start sending out their timed messages.
You will also need to load your autoresponder with the emails that you created in Step #1. Again, your autoresponder will come with instructions that will walk you through the process. I also include a in-depth walkthrough of how to use your autoresponder in Master Realtor Internet Secrets Revealed.
Step #3: Create a PopUp Window that will appear when a person clicks away from your site. If you have a problem with using PopUp I suggest reading my article “Realtors – Give Your Website a Success Makeover” (www.RealtorInternetTips.com/articles.htm). This PopUp will invite the person if they would like to receive your free home buying email course. In my tests I see at least 25% of site visitors submit their name and email to get the course.
You’re done!
Your PopUp window will attract the attention of visitors as they exit your site. They will sign up to receive your home buying (or home selling) mini-course. And your autoresponder will send them a series of helpful emails – building your relationship with your prospective client. The beauty of this system is that its automatic.
Here’s the benefit to you. After you’ve set up this process you will start to see your lead database filling up rather quickly. And without lifting a finger, your autoresponder will be sending your leads a steady supply of helpful information. With each email, your prospects trust in you goes up. Now here is the most important part of the entire process:
Ask for permission to contact your lead by phone. On every email that you send let the prospect know that you will be happy to give them a call when they are ready to take the next step. Include in each email a link to your site’s contact page. It is absolutely critical that you always try to get permission to call. The goal is to get in person-to-person contact as soon as you can.
Good news – now the entire process for converting visitors from anonymous browsers to hot leads is automated. You now have the time to turn to concentrate on generating more traffic to your website.
Stan Smith is the Author of Master Realtor Internet Secrets Revealed! a comprehensive guide that teaches real estate professionals how to build and market lead-generating Real Estate web sites. Click here for more information on this ground-breaking online success guide – written exclusively for real estate professionals. Check it out at http://www.RealtorInternetTips.com
