24/7 Real Media and Lycos have amended a multi-year strategic agreement for 24/7 to provide media sales, ad serving and analytics technology and services for Lycos’ U.S. Web properties.
The amendment follows the recent purchase of Lycos by Daum Communications and continues 24/7 Real Media’s sales representation of Lycos Web sites in the 24/7 Web Alliance. Lycos will also continue to use 24/7 Real Media’s Open AdSystem technology exclusively to serve all advertising, and to enable behavioral targeting, on all Lycos U.S. Web sites in the 24/7 Web Alliance. The amendment also permits Lycos to phase-in supplemental internal sales capabilities and eliminates 24/7 Real Media’s annual revenue guarantee, in favor of a minimum revenue commitment based on Lycos’ actual impression delivery.
David Kim, CEO of Lycos, Inc., said: “Clearly, few if any companies other than 24/7 have the breadth of products and services that can address Lycos’ strategic needs across our wide variety of content and user profiles. We are excited to let 24/7 do what they do best, freeing Lycos to rediscover the technology and product focus that once drove this company’s rich history.”
David J. Moore, chairman and CEO of 24/7 Real Media, said: “We are delighted that Lycos shares our vision of the future of interactive advertising, where publishers can access sales, ad serving and analytics to increase audience, revenue and profits, all via one relationship. We have high regard for Lycos’ new management team, and we look forward to working with it to maximize revenues and profits for both companies.”
Murdok | Breaking eBusiness News
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