Our public relations firm consistently uses the PRWeb Podcast service for our clients, but I’ve not taken advantage of the service very often for our own PR efforts with TopRank.
Yesterday for the second time ever, I personally used PRWeb’s Podcast service that’s available when you select a $200 or higher option for press release distribution. As with the first time, I was totally impressed.
The process is pretty simple. You order a press release to be distributed and pick the $200 level. As you go through the process of enabling or activating the various options for the release, you’ll have the option of scheduling a PRWeb Podcast. Pick a date and time that works for you and you’ll get an email with the phone number and access code.
When you call, a member of PRWeb’s staff will give you a rundown of how the interview will happen and then ask you questions about the topic of your release. The great thing about this service is that no matter how many “ummms”, “ahhhs” and rambling that you do, the PRWeb staff that edits the interview audio file can make you sound great.
We distributed a press release this morning on the upcoming Pubcon conference and here is the result of my podcast interview with “Mr. Charisma” Mario, from PRWeb. Mario made it effortless and the editing team took care of the rest. The podcast is embedded as a link in the press release page hosted with PRWeb. It’s also available on the PRWeb Podcast web site.
You can use the audio file anyway you like. After the press release is distributed, you can use the audio file in your pitching efforts to the media and/or link to it from your web site. It’s also great content for the social media press release format.
The best part is, this option comes at no additional charge for the $200 distribution fee. That’s a no brainer in my book.
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Lee Odden is President and Founder of
TopRank Online Marketing, specializing in organic SEO, blog
marketing and online public relations. He’s been cited as a search
marketing expert by publications including U.S. News & World Report and
The Economist and has implemented successful search marketing programs
with top BtoB companies of all sizes. Odden shares his marketing
expertise at Online Marketing Blog offering
daily news, interviews and best practices.
