Q. The question asked most often in teleclasses or client sessions is “How should I price my eBook?
A. The answer is “it depends.”
Seven Tips to Determine Pricing:
1. Determine your audience’s need and demand for your book. If your book solves a particular problem for your audience, it will sell well at any price. When you know your 30-60 second “Tell and Sell,” you’ll be more likely to know an appropriate price. The “Tell and Sell” is your unique selling handle stated in one sentence that you know by heart to can say to any prospective buyer.
Let’s say you have a book “Stop Divorce Now.” Your “Tell and Sell” includes “Helps the nearly divorced audience, both men and women.” That audience gives your book a slant and makes it more valuable to your audience.. In the “Tell and Sell” you must also include the benefits your book brings its audience. The top benefit of this book is that it stops divorce now.
Regardless of the number of pages, your 15-99 page book will bring a healthy price. Maybe 8.95, 15.95, $39.95, maybe more.
2. Sell to your the audience that wants short, easy, fast, and cheap solutions to yield big profits. You can charge more for a book aimed at this audience .than one with general, non-specific information.
The 8 and 1/2 (8-1.2) by 11″ forty-page book “Write Your eBook or Other Short Book–Fast!” loaded with how to’s and which specific steps to do first, along with hundreds of Web and email resources is well worth the list price of $24.95. The author discounts the book several times a year for only $18.95, but it sells well at $24.95, enough to bring in 1/3 of the author’s Online income.
3. Know that eBooks bring as big a price as print books. Don’t under price yours. Assign it the highest price you feel your audience can afford. If you don’t sell many ebooks try a lower price. You may also need to promote your books Online and on Web sites. Always start with the highest price.
4. Rethink your title to sell more books. Make it short and compelling, but be sure to make it clear. Three-six words will sell better than a really long title, although there are exceptions.
One eBook “High Traffic=High Web Sales” sells better than “How to Dramatically Increase your Web Traffic and Sales.”
5. Know that “how-to” books bring a larger price than fiction books.
6. Price your personal growth and health books, part of the large inspirational category books like the Chicken Soul series, lower than specific how-to business books. Shorter inspirational eBooks from 10-30 pages will easily go for $7.95 to $12.95. Longer ones will sell for $15.95 and up. This audience is huge, but this group has far more competition because of the big names with large marketing and promotion dollars. The Chicken Soup for the Soul series sold over 70 million.
7. Promote your eBook Online to catch the Online business people. Reach 1000’s, even hundreds of thousands each day you submit a related free article that promotes your book. EPublishers and Web Sites accept these and this method is one of the best to promote. This huge Online audience wants all kinds of books. Learn how to sell more books by learning this kind of promotion from a coach, teleclasses, or a book..
Apply these tips to your print books too. Reduce your time for hourly pay and make 1/4 to 1/2 your income passively from book sales if the price is right.
Judy Cullins, 20-year Book and Internet Marketing Coach works with small business people who want to make a difference in people’s lives, build their credibility and clients, and make a consistent life-long income. Author of 10 eBooks including “Write your eBook Fast,” “How to Market your Business on the Internet,” and “Create your Web Site With Marketing Pizzazz,” she offers free help through her 2 monthly ezines, The Book Coach Says…and Business Tip of the Month at http://www.bookcoaching.com/opt-in.shtml and over 145 free articles. Email her at Judy@bookcoaching.com.
