Tuesday, November 5, 2024

Marketer’s Guide: 10 Commandments for Thriving Online

1. Targeted Advertising Over Mass Media

Spend wisely on targeted advertising. Avoid wasting money on those uninterested in your offer.

2. The Devil is in the Details

Small changes can drastically boost profits. Tweaking things like text size or color often enhances user experience.

3. Flexible Pricing Strategies

Ensure pricing accessibility. Offer optional payment plans for those on tight budgets.

4. Leverage Your Expertise

Add value by offering short consultation sessions as a bonus. It enhances the overall product appeal.

5. Personalized E-mail Engagements

Grab attention by personalizing e-mail messages. Incorporate the recipient’s name in the subject line.

6. Website Consistency Matters

Maintain a consistent theme on your website. Eliminate unrelated elements that could confuse visitors.

7. Boosting E-zine Subscriptions

Attract more e-zine subscribers by offering enticing bonuses. Think e-books, software, or other online perks.

8. Monetize with Advertising

Sell advertising space both in your e-zine and on your website. It’s a great way to establish an additional revenue stream.

9. User-Friendly Website Essentials

Ensure your site is visitor-ready. Essential pages include a clear “About Us” and explicit calls-to-action.

10. Strategic Marketing is Key

Don’t scatter-shot your advertising. Identify platforms and publications your target audience frequents.

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