You have thought about writing your own eBook for months now, but you just can’t seem to decide on an idea that will get you started?
Don’t be discouraged, you are not the only one to face the daunting task of choosing a profitable topic for your information product.
As information product developers, we are always seeking opportunity triggers. Always looking for clues as to what problems we can solve or desires we can tap into.
Sometimes we try too hard. We spend weeks researching, discussing, testing and pulling our hair out over that next blockbuster topic for our products.
As usual, the obvious escapes us as we make things too complex. Current events satisfy the requirements for providing a terrific source of high-profit potential (HPP) ideas. Unless you live in a cave, on the international space station or work in a university or the government (sorry couldn’t resist!) you can’t help being exposed to hundreds of potential product ideas each and every day.
Here are some excellent sources of current events that you can easily spin into your own infoproduct ideas:
1) Daily newspapers and weekly magazines
2) Listen to local radio stations and local cable networks
3) Tune into special interest groups in specific areas related to your interests (ie. business, economics, health, education, sports, etc…)
4) Observer the “Water Cooler” discussions – they are excellent clues as to what the “hot” topics are in people’s minds.
5) Monitor online discussion groups for topics that bring in information normally outside the narrow scope of board content.
Audri Lanford and Rick Beneteu recognized the increasing emphasis placed on spirituality since the traffic events of September 11th. What did they do about it?
They developed a compilation of authors, speakers, trainers who discussed the role of spirituality in business and published “Success – A Spiritual Matter”
These infopreneurs worked hard to bring together a compilation of interviews that dealt with the issue of ethics and spirituality in business, so far this project is a HUGE success.
If you are looking for a new idea, looking at how to differentiate an existing idea, or simply looking for how to increase demand for an existing idea – then try and link your knowledge, skills and interests to current events. You may just get the concept for your next blockbuster information product.
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