Podshow Network Launches in UK

Adam Curry’s Podshow Network has opened for business in the UK in a partnership with BT.

The UK service is known as BT PodShow.

News widely circulating in the podcasting community in recent months was confirmed in a BT press release yesterday, although it was announced pre-emptively by Adam in the Daily Source Code on Tuesday.

The new service has big plans for encouraging podcasting talent in the UK:

[] BT PodShow [is] a British version of the hugely popular US PodShow Network with extra content and functionality produced specifically for the UK market. BT PodShow will be accessible to all UK internet users, and enables creative individuals, media production companies and record labels to share their content – both video and audio – with an audience of millions in the UK and around the world.

BT PodShow is also launching a nationwide call for aspiring film producers, musicians, presenters and DJs from across the UK to submit audio and video content, enabling them to get in on the show.’ The website, www.btpodshow.com, is already generating considerable interest from bloggers and media producers alike.

Based on the success of PodShow in the US, BT PodShow is expecting thousands of talented people to contribute material with the best set to feature on “The Show” section of the website.

Neil Dixon, one of the pioneers in UK podcasting, thinks the launch means exciting times for podcasters and listeners alike in the UK are coming:

[] It will be a very significant boost for podcasts in the UK who want to reach beyond the current podcaster/blogger/geek audience (I realise not all listeners in the UK fall under these categories, but the majority do right now).

Couldn’t agree more, Neil.

This could well be the tipping point for podcasting in the UK in accelerating a potential market that’s currently dominated by stand-up comedy types of podcasts, geek shows and other niche production.

Maybe this might also persuade companies and other organizations to take a close look at this medium.

I’d really like to see some UK companies appearing in the list of business podcasts on The New PR Wiki.

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Neville Hobson is the author of the popular NevilleHobson.com blog which focuses on business communication and technology.

Neville is currentlly the VP of New Marketing at Crayon. Visit Neville Hobson’s blog: NevilleHobson.com.