Neville Hobson has written an excellent piece about podcasting, walking you through what it is and how you can use it to add a human and informal touch to your communication.
Read that – and then read j|turn:
- “I realize that podcasting, as a technology, is about as mature as your average nighttime Neverland visitor, and that it’s likely to evolve and find a stable form eventually. As will the people behind the microphones. However, I’m sorry to say, I expect it to be about as revolutionary to the world as HAM-radio once was to the general population. Which is to say not much. There will be enthusiasts for whom the world is now a better place, but structures did, and will, not crumble.”
They both have valid and interesting reflections, and as always the world is neither white nor black. When it comes to podcasting I feel extremely grey. The podcast Neville does with Shel is from what Neville’s told me a success. That’s really great, I’m glad for you and it makes me think that the format could become more widespread. Here in Sweden the public service broadcaster SR just announced their first podcasts (or “podradio” as they call it).
But then I look at how I listen to podcasts. Or rather, not listen to podcasts. I’m extremely interested in the subjects Neville and Shel is discussing. They podcast about the things that engages me the most, professionally. I’ve studied the show notes for each one of the 32 podcasts carefully. I’ve followed the links. But I’ve listened to maybe 10 minutes of their shows — in total. I want to, but I never have time to. It’s as simple as that for me, as I’ve said before.
This makes me wonder (and I don’t have the answer): Can I recommend podcasting to a client, as a tool for communications, when I’m an example myself that not even a profound interest in a podcast’s subjects is enough to make me a listener?
Fredrik Wacka is the author and founder of the popular CorporateBlogging.Info blog which is a guide to business and corporate blogging.
Visit Fredrik Wacka’s blog: CorporateBlogging.Info.
