Two signs point to rising corporate interest in podcasting. First, Frederik Wacka points to the ……
… American Association of Petroleum Geologists’ first official corporate podcast. Meanwhile down under, Cameron Reilly says that over the last couple of days he has been having a very interesting conversation with a senior manager from a tier one US company who is interested in engaging his services to help produce an internal podcast for a certain segment of their staff around the world.
Anecdotally, I have heard about other companies looking at podcasting. This year not only will podcasting increasingly become a popular tool for corporations, but also for celebrities and musicians who want to stay in regular touch with their fans.
Reader comment by Gerald Buckley:
“Steve –
Thanks for picking up on our venture into podcasting. I honestly don’t know if this will turn out to be a corporate trend or yet another “push technology” that didn’t pan out. At the AAPG we’re anxious to prove it out either way.
I firmly believe that the opportunities to make real money on Podcasts are few and the window will close fairly quickly. The people ideally suited to making a profit are the solutions providers (the producers) or those selling advertising/sponsorship.
The AAPG hopes it will be perceived by it’s audience as offering an interesting new way to stay up to date with the goings on (whether they avail themselves of the service or not). We currently provide the info via email blasts (some think it’s spam and opt out), web site and RSS.
ALL not for profit associations are facing a common problem – retention of both aging members AND student members. We’re giving it our best shot to serve the entire spectrum in ways they appreciate. Early coverage in the blogoshpere of what we’re doing suggests we might just be onto something good.
GB”
Steve Rubel is a PR strategist with nearly 16 years of public relations, marketing, journalism and communications experience. He currently serves as a Senior Vice President with Edelman, the largest independent global PR firm.
He authors the Micro Persuasion weblog, which tracks how blogs and participatory journalism are changing the public relations practice.
