A domain selling for hundreds of millions of dollars gets people’s attention. The sale of Business.com for $350 million most likely sent domainers into their files to see what they had available, if it’s going to be that kind of party. The sale has the owner(s) of pharmacy.com pretty excited, and the site is officially up for sale.
The sale of pharmacy.com is being brokered by FairWinds Partners, who inform us that this will be a private sale, rather than an auction, and that potential buyers like Walgreen’s and even Mark Cuban have been invited to bid.
FairWinds cites several recent multimillion dollar acquisitions, including wine.com, perfume.com, and diamonds.com. But as might be imagined, business.com was the icing on the cake, a web address FairWinds calls “less intuitive” for doing business.
And hence, as you might expect from one selling, that means its way more valuable. Is it a billion-dollar domain? They didn’t talk about targets, but they are touting $12 billion annual market for online pharmaceutical, health and beauty products. That, and the conversion rates among users that type addresses directly into the web-browser.
Don’t try visiting the site unless you want a sales pitch, either. They’ve got their bases covered on this one.
“The owner of Pharmacy.com will have a competitive advantage to corner the online market for prescriptions, over the counter medications, personal care and hygiene products, and health and beauty products. The buyer may choose to focus on one or a combination of these markets,” said Josh Bourne, co-Founder of FairWinds Partners.
See. Always pitching.
“We opted to pursue a private sale for this high value asset. is not an auction item, but the foundation for a $1 billion dollar stand alone business. It will provide great leverage for the buyer, presumptively one the largest online or traditional retailers in the United States,” stated Phil Lodico, co-Founder of FairWinds. “From Mark Cuban to Walgreen’s, all potential buyers have been notified of the sale and how we are proceeding.”
Only time will tell if there’s a buyer willing to shell out business.com type of money, or if pharamacy.com will be a bitter pill to swallow.
