An announcement from Sony Computer Entertainment America provides impressive details about the Sony PSPs first few days in the North American market. According to their announcement, the portable device sold over half a million in its first two days of being available.
Not only did the device sell incredibly well the first two days (Sony produced 1 million PSPs), the gadget also generated more than $150 million in revenues in a one week period. Another impressive detail is the week the PSPs were released was also Easter weekend, meaning stores were not open on Sunday.
Because the PSP was launched on a Thursday, the device only had 3 full days of weekend selling opportunity, making these number all the more impressive. Sony’s release goes on to say:
“The launch of PSP was everything we hoped for, with extraordinary consumer demand driving sales of hardware units alone upwards of $150 million in first week sales, far and away above those generated by any other product in the space,” said Kaz Hirai, president and chief executive officer, Sony Computer Entertainment America.
“In only two weeks, PSP is having an immediate impact across the entire industry as consumers are clearly voting it the product of the year in 2005.”
“GameStop, Inc. has seen an extraordinary cross section of consumers come through our doors including hard core gamers, business men and women of all ages looking to get a PSP,” said Dan DeMatteo, vice-chairman and chief operational officer, GameStop Inc. “The overall entertainment value of PSP is giving it a mass appeal beyond any other product we have ever carried.”
Setting a new standard as the first-ever integrated portable entertainment system designed to provide consumers with a comprehensive entertainment experience including games, music, movies, communication, and wireless networking, PSP launched in North America on March 24 to extraordinary consumer demand.
Already a sensation in Japan with upwards of 1 million units sold to date, the North American launch of PSP saw lines snaking for blocks at retailers across the nation with many locations extending business hours for midnight sales or early openings to accommodate anxious consumers.
Thousands of PSP fans at special Sony Computer Entertainment America hosted events in San Francisco and New York even braved rain and sleet to be among the first to experience PSP.
Chris Richardson is a search engine writer and editor for Murdok. Visit Murdok for the latest search news.
