Press releases can be a great way to draw attention to your business. A well crafted piece with a catchy tag and good hook will get carried by many of the news organisations. And when that happens you can get some great coverage at little or no cost to your firm.
53% of Irish Companies Fail On-Line Search
How can I not be interested in this article? That title is just a great hook. Ok, maybe I’m not your average reader, but I think that most site owners will be interested in the subject matter. And I know for sure that specific facts and figures are always a great way to grab attention.
The press release was picked up here and here. There are a number of statements made in the press release with which I concur whole heartedly. I know that many Irish web sites do not leverage the true potential of search marketing, and I work to help as many people as I can to get better results from ‘the Google’ in particular. It’s great that someone is drawing attention to this.
But there’s alwaysThere is one issue that makes me a little bit curious however.
Can you find Captivate Digital?
The company that released the study is called Captivate Digital. Neither article linked above actually published any contact details for Captivate Digital so I tried a normal Google search for “Captivate Digital” both with and without quotes. The only result I found was the published press release itself. No website. No references whatsoever on page 1.
captivatedigital.ie
According to iedr.ie captiatedigital.ie was registered just this past January:
domain: captivatedigital.ie
descr: CAPTIVATE DIGITAL LIMITED
descr: BODY CORPORATE (LTD,PLC,COMPANY)
descr: Corporate Name
admin-c: ACU792-IEDR
tech-c: ABG704-IEDR
renewal: 05-January-2007
status: Active - LOCKED
nserver: NS1.DNSIRELAND.COM
nserver: NS2.DNSIRELAND.COM
source: IEDR
I cant say for sure that the domain is connected to the company mentioned in the press release, but I imagine the likelihood is high. When you visit that domain you get treated to this:
Another great example of how not to leverage some publicity
I do think it’s great that new companies are entering the Irish SEM space. It’s certainly long overdue, and I believe that increased attention brought to SEM can only improve Ireland’s competitiveness on the Internet.
It’s just that the PR isn’t fulfilling it’s primary function, which I believe was to draw attention to the releasing agent. I’m reminded of the Ordinance Survey Ireland mobile mapping application some time back. But in this case I think the problem is compounded by the fact that the company in question is an Internet marketing firm.
Perhaps it was an error and Captivate Digital pulled the trigger a little too early by accident. I hope they quickly recover and get a site live and ranked.
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