In August, online video reached a record high, with over 25 billion videos watched during the month, according to data from comScore. A pretty good chunk of these were watched via Google sites (hardly surprising, considering the enormous popularity of YouTube). Google sites accounted for over 10 billion videos watched in August.
Let’s not pretend that Google sites other than YouTube played a significant role in Google’s dominance in this category. YouTube accounted for 99% of Google’s video market share. Microsoft sites ranked 2nd with 547 million (2.2%) followed by Viacom Digital with 539 million videos viewed (2.1%) and Hulu with 488 million (1.9%). Here’s the top ten (note: rankings are based on video content sites, and don’t include video server networks. They include both streaming and downloaded videos):
That was by videos viewed. Here’s a look at the top ten by unique viewers:
Over 161 million viewers watched an average of 157 videos per viewer during the month. Google Sites attracted 121.4 million unique viewers during the month (82.8 videos per viewer), followed by Microsoft Sites with 54.9 million viewers (10 videos per viewer) and Yahoo Sites with 51.6 million viewers (6.9 videos per viewer).
To put the whole picture into perspective, 81.6% of the total US Internet audience viewed online video in August. The average online video viewer watched 582 minutes of video, or 9.7 hours. 120.5 million viewers watched nearly 10 billion videos on YouTube. 44.9 million viewers watched 340 million videos on MySpace. The average Hulu viewer watched 12.7 videos, totaling 1 hour and 17 minutes of videos per viewer, and the duration of the average online video was 3.7 minutes.
