CDMdata Inc., a Kelley Blue Book company, has signed a deal with SiSTeR Technologies, an online retail multimedia content provider that will allow dealers to add short video presentations of vehicle listings to CDMdata customers.
Adding video to vehicle listings, CDMdata will allow its dealer customers to better market their vehicle inventory using SiSTeR Technologies Producer software. New and used vehicle shoppers who visit CDMdata dealer’s Web site will be able to access an audio and video walk-around of the vehicle.
“With broadband penetration approaching 70 percent over the next year, vehicle shoppers want, and expect, video presentations. Sight, sound and motion is what interests shoppers and keeps them on the dealer’s site,” according to Israel Alpert, president, SiSTeR Technologies. “The longer a dealer retains a shopper on their site, the less time a shopper has to visit a competing dealer.”
According to SiSTeR Technologies’ data, vehicles that have a video presentation keep shoppers on a dealer’s Web sites up to 20 percent longer.
“Our DigitalLot(TM) Solution and full service company, CDM Dealer Services, provides dealers the ability to manage and market vehicles faster and more accurately, generating a greater level of sales in shorter periods of time,” said Damon Johnson, vice president of business development, Kelley Blue Book. “The SiSTeR Technologies video listings are a logical extension of our focus to help dealers find new ways to effectively and efficiently market their vehicle inventory to consumers.”
Customers of CDMdata can now take advantage of having video added to their listings. Using automated templates with text-to-speech technology, nothing else is required by CDMdata dealer customers. Using video will enhance dealers inventory and improve the customer experience as well as increase sales.
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Mike is a staff writer for Murdok. Visit Murdok for the latest ebusiness news.
