Coupons found online are more often used by consumers with higher incomes according to a survey from PriceRunner.com
“Online Coupons Attract Those With Higher Incomes”
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Out of 1,000 consumers surveyed with Internet access, 73 percent used at least one coupon they found online in the past six months. Nineteen percent said they had used online coupons six or more times in the last six months.
Fifty-eight percent of those surveyed who had household incomes of less that $35,000 a year said they had used an online coupon at least once in the past six months, while 74 percent with household incomes between $35,000 and $74,000 said they had used online coupons at least once in the past six months.
Those with incomes of $75,000 and above said they used online coupons more frequently in the last six months with 48 percent using online coupons four or more times in a six-month period. Just 23 percent of those with incomes under $35,000 said they had used online coupons four or more times in the last six months.
