If you want to have a newsletter with many subscribers you will have to invest some sum in getting subscribers. In this article I will cover advertising on Pay Per Click Search Engines and AdWords at Google. Soon, I will cover more top email advertising campaigns.
The world’s most popular pay per click search engine Overture is popular because they were the first who have offered this service. Price list is based on your business keywords and your search engine placement. Pay-per-click can be range from $0.01 to several dollars. Lately, Overture introduced some new tactics which bring more money to them but advertisers loose more. It is some kind of bidding war between advertisers and pay-per-click always increases. You can use some other pay-per-click services which prices are lower because they are not so well known like Overture. Beside Overture, you can try some less popular but also effective PPC services like Kanoodle and FindWhat.
Another, good option is to advertise on the world’s best search engine Google. If you were at Google you probably saw some text on the top of search results that is related to your search. It is a good thing that many people actually don’t realize that it is an ad. That is a good thing, because when people know that something is an ad there is usually lower click-thru ratio. AdWords are useful because your ad will be targeted, so if you are in list hosting business your ad won’t appear in searches for selling cars. This way people get better click-thru-ratio on their ads.
Either, if you use Overture or Google AdWords for your list promotion your keywords have to be relevant. You can put some popular keywords which aren’t related to your business, but then you will have two problems. First, your advertising will be expensive (because of popular keyword bidding). More important, your visitors will leave from your site as soon as they realize that you don’t offer products related to your keywords. You can be sure that they will leave your web site very fast.
Dejan Bizinger is a Contributing Editor for SKYLIST, Inc. SKYLIST is a permission-based email delivery and list management services company. SKYLIST solutions assist businesses to seamlessly deliver, track, and report the results of email communications. For more information visit: http://www.skylist.net
