Oneupweb, a Search Engine Optimization and marketing firm today expanded its Agency Partner Program.
Oneupweb’s revolutionary program outlines a proactive alliance with advertising and public relations agencies to market the benefits of search engine optimization (SEO) and search engine marketing (SEM) to clients.
“Our partnership is the shortcut to profitability in search marketing for agencies,” explains Oneupweb President, Lisa Wehr. “We help agencies and their clients realize the potential return on investment of search marketing, intellectually first, and then financially immediately thereafter.”
Several barriers stand in the way of agencies developing in-house expertise. Those that have tried hiring staff away from search optimization firms discovered that they need technology tools to support the practice. Plus, keeping up with new paid search products and search engine algorithm changes requires vigilant attention, full-time from technically knowledgeable staff.
“Agencies want a partner they can trust to get results, use best practices and respect their role in the process,” continues Wehr. “But more than that, they need someone who will help them explain an ever-changing industry and its marketing benefits to clients.” Not only can agencies benefit by charging the client for managing the process, but once the client sees the tangible results search provides, the agency/client relationship is strengthened.
Oneupweb’s Partnership Program is different because it maps out marketing and sales strategies that will build business for both sides of the relationship. Typically it’s the client who first asks about search marketing, and often the agency account manager who gets the question is only schooled on more traditional media. Oneupweb’s program turns that situation around, leveraging the strong business relationships of the agency. Additionally, Oneupweb offers to train agency personnel how to sell search engine marketing benefits.
Jeremy Muncy is a staff writer for www.murdok.org
