“The Campaign to Make Poverty History” has a new high-tech booster in the form of Yahoo and its array of social networking services.
“One love/One blood/One life/
You got to do what you should
One life/With each other/Sisters/Brothers”
— U2’s One, from 1992’s ‘Achtung Baby’
A notice on ONE.org discussed the efforts of the Yahoo! For Good Scrum team, which rebuilt the ONE.org site over the course of a few months.
The rebuilding process included the implementation of a number of Yahoo’s products into the site. On the main page for ONE, a ticker shows how many people have joined the organization’s efforts at fighting AIDS and extreme poverty in Africa and throughout the world’s poorest countries.
That ticker was one of many features Yahoo’s team helped develop. ONE’s statement noted how Yahoo’s tools like Answers, Flickr, and Groups have been put in place for community building, while Yahoo for Good staffers helped improve the site’s infrastructure to handle heavy Internet traffic better.
ONE also listed some details on how the Yahoo! for Good Scrum works:
Yahoo!’s support of ONE.ORG is the latest focus of the “Yahoo! for Good Scrum,” a program that allows Yahoo! employees to take up to three months from their typical day jobs to apply technological talents to projects that deliver a positive impact in the world. A “scrum” is a development process carried out by a highly-collaborative, self-organizing team. The program was conceived by Yahoo! co-founder David Filo as a unique benefit for employee recruitment and retention.
The new features all aim at bringing interested people closer to the work ONE wishes to accomplish. By uploading photos and joining groups via the ONE-dedicated resources, people can be a virtual part of the project.
That can be a first step toward becoming more involved. As ONE explained on its site, the organization is not asking for someone’s money, but for their voice in support of ONE’s efforts.
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David Utter is a staff writer for Murdok covering technology and business.
