Fredrik Wacka posted a great snapshot report on internal blogging at IBM: Through the central blog dashboard at the intranet W3, IBMers now can find more than 3,600 blogs written by their co-workers. As of June 13 there were 3,612 internal blogs with 30,429 posts.
Internal blogging is still at a stage of testing and trying at IBM but the number of blogs is growing rapidly — and they are appreciated, with everything from water cooler talk to discussions about IBM’s business strategies.
Fredrik’s report includes comment that employee blogging is just one of many internal communication tools at IBM. Indeed, that was a key point made by Mike Wing, IBM’s Vice President Strategic Communications, during the interview Shel and I did with him last month for The Hobson & Holtz Report.
In that inteview – days after IBM announced plans for a company-wide employee blogging initiative – Mike gave an embracing view on internal communication in the global IBM organization, talking about employee jams and the value of them, the role of the intranet, taxonomy and folksonomies, and the impact blogging will have from both the perspective of an organization and an individual.
And, Josh Hallett has a picture of IBM’s employee bloggers. Literally – Josh posts about a booklet included in IBM’s annual report with a photo showing a large group of IBM employees standing in front of their headquarters.
Neville Hobson is the author of the popular NevilleHobson.com blog which focuses on business communication and technology.
Neville is currentlly the VP of New Marketing at Crayon. Visit Neville Hobson’s blog: NevilleHobson.com.
