Everyone’s talking about this today, so why not me? Peggy Noonan wrote a brilliant column in the Journal on how bloggers have truly changed the media.
Send it to everyone you know who is still unconvinced that weblogs are a force to be reckoned with. She ends with several salient predictions. Key quote…
Blogging changes how business is done in American journalism. The [mainstream media] (MSM) isn’t over. It just can no longer pose as if it is The Guardian of Established Truth. The MSM is just another player now. A big one, but a player.
(Added by Murdok Editor)
She also makes this observation …
Some publisher is going to decide that if you can’t fight blogs, you can join them. He’ll think like this: We’re already on the Internet. That’s how bloggers get and review our reporting. Why don’t we get our own bloggers to challenge our work? Why don’t we invite bloggers who already exist into the tent?
Why not take the best things said on blogs each day and print them on a Daily Blog page? We’d be enhancing our rep as an honest news organization, and it will further our branding!
Steve Rubel is a PR strategist with nearly 16 years of public relations, marketing, journalism and communications experience. He currently serves as a Senior Vice President with Edelman, the largest independent global PR firm.
He authors the Micro Persuasion weblog, which tracks how blogs and participatory journalism are changing the public relations practice.
