The new media marketing universe, or at least what looks to be a good chunk of it, is set to descend on Palo Alto the week after next for the second annual NewComm Forum.
The speaker lineup looks sick, as does the schedule, so my hat’s off to Elizabeth Albrycht, Jen McClure and their team for pulling together what I expect will be another kick-butt conference. If you can peel away from things to attend either the pre-conference boot camp, and/or the day sessions it’ll be well worth your time and money — in fact, I was given this promotional code (NCFR200) last week which apparently shaves $200 off the registration (more here).
On day two of the conference, I’ll be leading a panel talk with the influencer marketing team at Yahoo! (“Engaging the Influencers“), who are also my clients, and we’ll share and discuss how the combined Voce/Yahoo! team is actively listening to and engaging with influencer communities, as well as reviewing some of the tools and tactics we regularly use, and finally digging, I hope with help from the audience, a little deeper into some real-world examples of how this program works *with* marketing and PR inside the company. If there are things you’d like to hear us discuss, leave a comment here or send me an email.
Two more conference-related things worth pointing out here:
First, my “esteemed” colleague and now two-time NewComm speaker, Matthew Podboy (Active Voice), will be leading a discussion the afternoon of March 3rd, entitled “New Marketing Case Studies,” with Dave Parmet and DL Byron, which from what I hear, should be very interesting.
Finally, and most important, Voce’s teaming up with the SNCR, BlogHer and Girls for a Change to host a dinner fundraiser the evening of March 1st to support non-profit organizations pioneering the use of new communications tools. It’s a good cause with some great entertainment lined up, so I wanted to simply call it out here and encourage folks to RSVP.
See you at NewComm next month!
Mike Manuel is the founder of the award winning Media Guerrilla blog. Media Guerrilla is an insiders take on the practice of technology public relations with a focus on the issues, tactics and trends that are specific to the tech industry.
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