Blingo,a brand new Internet search engine, is offering users a chance to win a prize every time they search.
Visitors to the Blingo website search for words or phrases, just like on other popular search engines, but at Blingo each search is also a chance to instantly win prizes like a Canon digital camera, a one-year subscription to Netflix, an Amazon.com gift certificate, or a music CD. There’s no user registration, no spam, no annoying pop-up ads, and no catch to win — just instant search, instant entry, and instant gratification.
“Google really raised the bar for search quality. Now everybody is looking for new and compelling ways to differentiate the search experience,” explained Blingo co-founder and CEO Frank Anderson. “Sweepstakes and contests have always been enormously popular with consumers, even though there are typically some strings attached. But with Blingo we’ve eliminated all of the usual nonsense. There are no strings, no catches, and no hassles — just great search and thousands of winners.”
Thousands of Prizes Every Month
Currently in Beta testing, the Blingo site is offering hundreds of prizes in December and will begin offering thousands every month when Beta testing is complete. Prizes will change frequently and will include popular consumer electronics, gift certificates, movies, music, and more.
Blingo was founded by two successful Internet entrepreneurs and colleagues, Frank Anderson and Rob Davis. Together they helped launch iAmaze, an Internet company acquired by AOL in 2000. Blingo, backed by venture capital investor Athlon Ventures (whose investors include prominent athletes such as NBA All-Star Tim Duncan and NFL All-Pro Brian Urlacher), is pursuing a similar business model to other leading search providers. The company receives revenue from advertiser-sponsored links correlated to specific search queries, and then gives a portion of the revenue back to users in the form of prizes.
“Blingo does not need to re-invent the search wheel because we can provide a great search experience via partnerships,” said Rob Davis, Blingo co-founder and Vice President of Engineering. “Our search quality is very similar to other search engines. Our challenge is to deliver rewards in the most consumer-friendly manner possible. Now users can choose to ‘search and find’ with other search engines — or ‘search, find, and possibly win’ with Blingo. And there’s no better way to search for holiday gift ideas this month — search on Blingo and you may win a gift of your own.”
Murdok | Breaking eBusiness News
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