DoubleClick’s new version of its reporting systems, DART for Advertisers (DFA) ReportCentral and DART for Publishers (DFP) Query Tool measure the performance of online campaigns.
DoubleClick’s existing DFP Query Tool is already a unique offering in the industry for web publishers. Enhancements to both reporting systems will improve workflow, functionality, increase customization and provide deeper insight into campaign performance for DoubleClick clients.
“DoubleClick has always prided itself on robust, industry-leading reporting and that commitment includes making constant improvements based on client feedback,” said Doug Knopper, Senior Vice President, Ad Management, DoubleClick. “Every new enhancement to our reporting systems was designed with one goal in mind — to create easier, more intuitive and intelligent solutions for our clients to measure their campaign performance.”
Benefits of the new DFA ReportCentral to clients include:
* Improved usability and workflow, allowing users to generate reports in a single step
* A new tag status report, updated hourly, allowing users to better monitor the start of a campaign
* Additional filters and reporting criteria, allowing for more in-depth campaign analysis
Benefits of the new DFP Query Tool to clients include:
* Improved usability and faster workflow, including a single page query creation and automated reports
* Additional options to an already customizable user interface to suit individual client needs
* More in-depth reporting to prove successful campaign performance to advertisers with 22 new metrics including zone (or sub-section of a site), booked and delivered revenue, creative name and version, tile categories, discounts and more
“DoubleClick’s unique reporting system, with its customizable interface and deep campaign reporting, has always been a key value proposition for eDiets.com,” said Allen Silkin, Director of Business Analysis, eDiets.com. “We’re delighted that the company has rolled out an even more robust version, and our initial experience with the beta has been very positive.”
Benjamin Reid, Vice President — Sales Operations at About, a PRIMEDIA company, said, “The new DART Query Tool provides quick access to key metrics that help me manage my media business. The ability to view revenue and delivery data together puts critical information in my team’s hands. We can make smarter decisions in dramatically less time.”
In addition, DoubleClick’s Spotlight tool, which provides post-impression and post-click tracking to measure ad effectiveness, is now available as a new product to DART for Publishers clients. Spotlight tracking has long been used by marketers and agencies through DoubleClick’s DART for Advertisers platform. Publishers will now be able to track promotions on their own sites, as well as offer spotlight tracking to advertisers who are not DFA clients.
Murdok | Breaking eBusiness News
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