The New York Times and NBC News/msnbc.com said today they would work together on coverage of the 2008 presidential election.
NBC, NY Times Partner For ’08 Election
Msnbc.com will host political content from NYTtimes.com. The New York Times will have access to NBC News political video content for streaming and publishing on its Web site.
NBC News will have access to breaking news and reporting from NYT journalists on the campaign trail for its on-air and online platforms.
The news organizations plan to work together on daily political coverage and at major political events. The partnership will not replace the news organizations other relationships with content partners.
“The 2008 campaign is already the biggest political story of our lifetimes, and getting bigger and more complex with every passing day,” said Mark Lukasiewicz, vice president of Digital Media for NBC News.
“This collaboration gives our organizations the ability to cover all the bases, with a powerhouse combination of top-quality journalism and top-flight technology delivering the story to viewers and readers wherever, and whenever, they want it.”
“Collectively, The New York Times, NBC and msnbc.com can deliver the most comprehensive and innovative multimedia reporting on the 2008 election in media,” said Vivian Schiller, senior vice president and general manager of NYTimes.com. “Our combined reach across platforms exceeds 45 million.”
