MySpace has implemented various changes over the weekend to increase exposure of video sharing and hosting features to its users. The changes are designed to simplify the process of adding video content to MySpace profiles.
MySpace may have something to say about that, however.
The social networking juggernaut has made no secret as of late of its efforts to sway users from linking YouTube videos into MySpace profiles in lieu of using the site’s proprietary video sharing features.
To that end, MySpace has now added a new section for video content in the default profile layout for users. Adding video to profiles is no longer a Herculean effort in coding, as uploaded video is automatically added to the “My Video Space” section of user profiles.
MySpace is seeking to appeal to its massive audience by offering simpler, more intuitive video sharing tools than rival YouTube.
Google, like a suitor being fought over by two venomous would-be consorts, is sitting back and watching the virtual wrestling match from the relative distance and comfort of the Googleplex.
Already having acquired YouTube and resting firmly on a $900 million search marketing deal with MySpace, Google stands to profit the most from competition between the two social networking entities.
For Google, the scenario is akin to having a stake of every horse in the Kentucky Derby; there’s no way to lose.
If the YouTube and MySpace communities can manage to clearly differentiate and maintain their niche user base in the coming months, Google’s advertising partners are going to be falling all over themselves to market their products to two singularly distinct communities of consumers.
Consequently, in the war between MySpace and YouTube for dominance within the online video community, the true winner is Google’s search marketing business model.
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Joe is a staff writer for Murdok. Visit Murdok for the latest ebusiness news.
