MySpace has partnered with PayPal to create the MySpace IMPACT/ PayPal fundraising widget that allows users to collect donations for non-profit organizations.
To promote the new widget, MySpace and PayPal are holding a contest for users and non-profits, featuring weekly prizes and $20,000 cash. Starting today and running to October 13, the person who raises the most money using the fundraising widget will receive tow tickets to the Grammys, and will offer non-profits the chance to win $20,000 in cash. Flip Video Mino Camcorders will be given away to whoever raises the most money every week. Users will be able to customize the widget, share it and put in on their MySpace profile. Some of the celebrities using the fundraising widget include The Jonas Brothers, Miley Cyrus, Hillary Duff and Vanessa Hudgens. “MySpace’s social networking and multimedia tools are already invaluable resources for nonprofits, who use them to reach our global audience of more than 120 million users,” said Liba Rubenstein, Manager of Public Affairs for MySpace IMPACT, MySpace’s hub for social and civic engagement. “Our partnership with PayPal allows members of MySpace’s global community to take action and make a positive impact on the world around them. We’re proud to work with PayPal to democratize philanthropy and show the power of small donations to drive big results.”