Monster and Infinity Broadcasting announced a long-term strategic marketing agreement that includes a comprehensive career services program on 180 Infinity radio stations nationwide.
The one-year agreement begins in December and has both on-air and online components extending Monster’s presence to radio stations in 41 U.S. markets, serving an estimated 70 million weekly listeners and online visitors.
Local jobs by area employers will be promoted to inspire and motivate radio listeners to take advantage of local opportunities and career enhancement tools on Monster. Infinity stations will also provide customized on-air Monster messaging featuring job listings from local employers specific to each market and job search success stories will be rewarded with on-air recognition and prizes. Monster will also highlight career enhancement tools and advice from Monster experts regarding a range of topics, including resume writing tips and interview skills, via Infinity stations nationwide.
“As we head into 2005, Monster will expand its efforts to help job seekers and employers in local markets; and working with Infinity, a leader in the radio medium, is an integral part of demonstrating how Monster can be a careers resource at the local level, said Brad Baker, SVP, Product and Marketing, Monster. “Additionally, entrepreneurs and small business owners are at the heart of the U.S. economy, and this agreement will significantly elevate Monster’s presence before them – enabling us to reach more employers and workers across America than ever before.”
The agreement also incorporates various online elements, including advertising on Infinity radio station websites, as well as a co-branded microsite for each station where site visitors can find links to local job listings, search features and incentives.
“We are excited to develop this new relationship with Monster, a leader in the online career category, and utilize our extensive reach to consumers nationwide to convey their important message,” said David Goodman, Executive Vice President, Marketing, Infinity. “Our stations will provide Monster with a platform to generate a consistent marketing presence throughout the year and allow us to provide targeted career advice and job opportunities to millions of listeners in a localized and personal format.”
Murdok | Breaking eBusiness News
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