Job boards stand to gain tremendously over the next several years, and the competition between two of the top sites, Monster and CareerBuilder, will increase along with those markets.
For Monster to gain at CareerBuilder’s expense, they have to bring in the non-captive CareerBuilder affiliates. To date, Classified Intelligence has noted Monster’s wins have come from independent papers or ex-Knight Ridder properties.
That changed when Monster signed up The St. Petersburg (FL) Times, and persuaded the top 25 circulation paper to dump its non-captive CareerBuilder affiliation. The Times still has its CareerBuilder logo in place, so it looks like the switch has not happened yet.
The rationale for the change beyond a statement from Times director for electronic publishing has not been disclosed. However, Classified Intelligence claimed the old standby, money, played a role:
…we have heard that Monster has been offering attractive deals that include economic terms significantly better than what CareerBuilder has been willing to make to its non-owner affiliates. Equally important is that Monster has been remarkably flexible in how the newspaper job sites can be branded.
The job boards market seems ready to accelerate on the growth charts. A report from Borrell Associates noted recruiters spend more with online efforts than they do for print.
That trend should continue, at a pace of 10.3 percent annually over the next five years, according to Borrell. By 2011, job board spending should approach $11 billion.
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David Utter is a staff writer for Murdok covering technology and business.
