It seems there are endless options for mobile phone users. From text messaging to taking photos to watching video. The variety of content that is available is also broad. A new report from Juniper Research “Mobile Adult Content: Text, Images & Video, 2006-2011” says the mobile adult content market will increase from $ 1.4 billion in 2006 to $ 3.3 billion in 2011.
The projected amount of revenue from 2006 to 2011 in those markets is $ 14.5 billion according to Juniper. Europe is expected to lead the market in mobile adult content generating 39 percent of the revenue. Asia-Pacific is expected to generate 33 percent of the revenue.
Bruce Gibson of Juniper said,” Adult content business models have succeeded in other major delivery media: print, cinema, DVD, PPV TV, etc. There is no reason why the mobile channel should not be equally profitable for adult content industry players. The mobile channel will reach new audiences.”
One reason for the growth of mobile adult content is the 3G mobile networks and the improved quality of video and graphics. The previous generation of mobile content was geared towards text-based services.
“Mobile is about fun and instant gratification. I think the biggest opportunity is at the casual and ‘softer’ end of the adult market – lads in pubs sharing a video clip after a few pints and people looking for a bit of fun when they have spare time to kill – not the hard core stuff”, Gibson said.
Either way the projected growth in mobile adult content is impressive.
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Mike is a staff writer for Murdok. Visit Murdok for the latest ebusiness news.
