Publishers and bloggers, looking to monetize their site, have a new option to consider with today’s launch of MIVA MC. Any publisher in the U.S. or U.K. can apply for a MIVA MC account, and if accepted into the program, can display a wide array of ads on their site, including:
- Content Ads: keyword or contextually targeted Pay-Per-Click Ads displayed in fully customized implementations beside site content.
- MIVA InLine Ads: Pay-Per-Click Ads that appear when users mouse over hyperlinked keywords within actual site content.
- Search Ads: Pay-Per-Click Ads displayed in response to specific typed-in search queries.
I spent some time today with MIVA, getting an in-depth look at the tools they provide to MIVA MC users, and I have to admit they’re quick, easy to use and offer great customization of ads.
One of the most interesting ad options is the MIVA Inline Ads – those underlined text ads that often look like hyperlinks. Publishers can control the look, the pop-up window properties and even how many keywords to tag and which areas of a page to show the ads. It all works well, and very easy to add to any web site.
That being said, I’m still struggling to identify where you’ll be able to use inline ads without annoying your readers. Maybe a publisher, that doesn’t often link to external sources, may find more tolerance for them, but bloggers may discover a little more of a backlash – as most readers expect underlined links to go somewhere other than an ad.
In any event, there’s enough ad options for MIVA MC to be a good compliment to a publisher’s other ad units – MIVA does not require exclusivity – and MIVA can be commended for being transparent in sharing with publishers the revenue share amount.
If anyone signs-up for the service, and would like to write a review for Marketing Pilgrim, drop me a line.
Disclosure: No real hyperlinks were hurt in the testing of MIVA MC, and Andy bought his own Subway sandwich to eat while watching the demo.
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Andy Beal is an internet marketing consultant and considered one of the world’s most respected and interactive search engine marketing experts. Andy has worked with many Fortune 1000 companies such as Motorola, CitiFinancial, Lowes, Alaska Air, DeWALT, NBC and Experian.
You can read his internet marketing blog at Marketing Pilgrim and reach him at andy.beal@gmail.com.
