The On10.net website launched its first longer video Monday as Microsoft begins its efforts at viral marketing through the eyes of a camera.
At On10, Microsoft plans to make a new video available each weekday at 10 am PST. After a week of short teaser videos, the company turned loose its first longer effort.
Through the wonders of online video, we see show hosts Tina Wood and Laura Foy explore the member-supported station, which broadcasts without sponsors or commercials. The initial video focuses on KEXP, an online radio station that shares more with Microsoft than the XP letters in its callsign.
Microsoft technology figures prominently in the video, and throughout the KEXP website. Engineers at the influential station use Microsoft products throughout its operations. IIS, ASP, and SQL Server all get mentions during the video.
(One has to wonder if KEXP gets the same attention from On10 if Apache, PHP, and MySQL were being used at the station instead.)
Robert Scoble provided a quick five-point list on why he likes what On10 has set out to do:
1) Talent. Onscreen you’ll see some TechTV types. Oh, no, Molly, that’s no objectification.
2) Formats. Check out the video formats!
3) Standards. View source!
4) Fun. Designed and debugged by a dev team that plays Xbox 360 together.
5) Design. Who approved this sucker at Microsoft? Have the branding police been contacted? 😉
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David Utter is a staff writer for Murdok covering technology and business.
