With the recent rollout of Bing, the newest search engine from Microsoft, advertisements were to be expected… but just what is a Bingathon?
The Bingathon is an all day infomercial / live show that will be hosted by Olivia Munn (G4’s Attack of the Show!) and Jason Sudeikis (NBC’s Saturday Night Live) on June 8th at 8:00 PM EST (5:00 PST).
Currently you can see commercials for the informercial running on certain Hulu videos. Will you tune in for the Bingathon? Tell us.
Olivia Munn offers up the following description of the Bingathon courtesy of her blog…
Make sure to go to Hulu on June 8 all day long. I’m going to be hosting a very, ummm…crazy telethon comedy skit with Jason Sudeikis (plays Joe Biden on SNL). We’re going to be on all day making fools of ourselves and it’s gonna be awesome!!!
If your like me, you might be asking yourself, how can an all day infomercial be awesome? No seriously, I want to know… how can it?
Further details of the Bingathon are quite scarce at the moment, but Ms. Munn did inform us, via her Twitter, that Fred Willard would be joining her and Jason for the broadcast.
Sources close to the company told MarketingVox that Microsoft will spend somewhere between $80-100 million on the Bing launch campaign. With that much invested into making Bing a success, why would they start off with an experimental Hulu infomercial?
On the other hand Microsft is kind of known for off the wall launches. Anyone remember the Windows Vista launch show on Comedy Central starring Demetri Martin?
Sure, this is a great idea… if it works. But now the question is will people tune in to watch?
