OK, despite what you think of me for being a mondo butthead on Sunday, I noticed one thing: Microsofties are quite willing to engage and fight for their product/service’s reputation.
It’s quite interesting that Microsoft is one of the only tech companies (Sun and/or Yahoo are also pretty engaging) where employees are really willing to come out and have real conversations. I might not always agree with them, nor they with me, but I do respect the fact that they are here and are willing to get into the mud to defend their product.
So, why do we give Google and Apple such great reputations when they don’t engage with bloggers (and, actually, the “professional” journalists tell me that Apple and Google are harder to deal with too)?
Is it better for a company to play aloof and stay above it all and not engage in the conversation? After all, why do Google and Apple have such great reputations, especially with bloggers? (Go to a blogger conference and you’ll see more Google and Apple products used by bloggers than are used in the mainstream world).
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Robert Scoble is the founder of the Scobleizer blog. He works as PodTech.net’s Vice President of Media Development.
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