The economy’s crashing, the holidays are coming, and businesses are growing ultra-competitive. It’s time to revisit online marketing campaigns, then, and Microsoft has released some tips on how adCenter users can decide if their bids need to be updated.
Yes, yes, we know at least of few of you are probably asking “adCenter?” in incredulous voices. But revisit the first sentence of this article if you need reminders of some people’s motives. Also (call this exhibit D) a moderator on the Search Engine Watch forums composed a post earlier today titled, “Adcenter Beating Google in Targeting.”
adCenter Bid Evaluation
So on to the process. Tina Kelleher writes on the adCenter Blog for Advertisers, “After you sign in to adCenter, click on the ‘Reports’ tab. The default setting is for a Keyword Performance report set to a summary view. Feel free to modify the View and Date Range values to suit your needs.” Then look for a “Download CSV” link and export your info into Excel.
Select the term “Avg. Position,” press the keys Ctrl+Shift+L, click the arrow button that will appear, and finally choose the “Sort Largest to Smallest” option.
Kelleher concludes, “If after completing this step there are items in the top half of the sheet showing in a position lower than you would like them to be, these are the terms that could use a bid boost.” Happy bid adjusting to one and all.
