Electronic newsletters (or E-Newsletters or Ezines) are conceptually simple: they’re just emails sent to a number of people at once. In practice however, they involve many moving parts, and to be done professionally, it requires both a big picture view, as well as a tactical understanding of how the pieces fit together. E-Newsletter Guru and author of the book, E-Newsletters That Work Michael J. Katz takes your questions and answers them personally.
Do you have e-newsletter questions for Michael? Send them here: Questions@BluePenguinDevelopment.com
Michael answers questions such as:
Michael’s Answers and Discussions:
Four Tips On Choosing Your List Management Software
Lowering Your E-Newsletter File Size
Developing Competitive E-Newsletter Content
Building Lists (As Quickly As Possible)
Newsletter Critique: ExtraordinaryHomes.com
Develop E-Newsletter Software, Or Buy Off The Shelf?
Tame The Marketing! E-Newsletters Grow With Content
Build Your E-Newsletter List With Your Current Contacts
Articles by Michael:
Four Tips That Boost E-Newsletter Signups
The Power Of A Free Sample
Keep ‘Em If You Got ‘Em: 3 Ways To Build Customer Loyalty
Original Content: The Benefits Of Writing It Yourself
Your E-Newsletters and Cranberry Nut French Toast
Dialogue – Not Agreement – Is The Sign Of An Effective Newsletter
Read Michael’s book: “E-Newsletters That Work.”
Michael J. Katz is Founder and Chief Penguin of Blue Penguin Development, Inc., (http://www.BluePenguinDevelopment.com) a Boston area consulting firm that helps clients increase sales by showing them how to nurture their existing relationships, and that specializes in the development of electronic newsletters. He is the author of the book, E-Newsletters That Work.
