As a rule, I try to launch marketing campaigns only after I have the tools in place to measure the results. After all, what’s the point of spending the money unless you can determine how well it performed? The Internet has done it again – several companies have risen to the occasion and now, deliver results, right down to the keyword.
Have you ever wondered where those leads and orders are coming from? Have you spent countless hours reviewing your website statistics, analyzing the number of clicks, click through rate, time of day, and search engine traffic only to feel more confused? Now, the answers to these mysteries are right at your fingertips.
Pay-per-click (PPC) tracking technologies have been released by Google, Overture, FindWhat, and a few others to allow you to now track which keywords are delivering orders (convertions). Implementing this incredible resource requires about 30 minutes of your web developers time. The PPC providers give you the code that is simply copied and pasted into a few pages of your site. Once implemented, a new world will open before your eyes – you’ll actually find out which keywords are delivering orders. The best news, it’s FREE!
Newsletter, Search Engine Optimization (SEO), and other Internet campaigns can also be tracked and measured by new services available from GoToast and KeywordMax.
Using these new technologies you can determine the results from pretty much any Internet marketing initiative. The ability is now available to analyze each keyword, SEO page, Banner, Newsletter – effectively any Internet marketing campaign. Read below and learn how you can put these tremendous tools to work for your business.
Neal Lebar has been building and managing Internet campaigns since 1996. He has proven that Internet marketing absolutely works and can generate returns far greater than traditional media. Visit – www.innovate-inc.com, www.extenderware.com or nlebar@innovate-inc.com.
Neal Lebar answers Internet Marketing and Pay-Per-Click Questions: Click Here For Free Answers
